Most recently, Verizon and Google have been giving away free Star Wars-themed headsets. In October, the New York Times gave out 1.3 million to its subscribers. They can be distributed inside cereal boxes. In addition, the low cost of some of the Google Cardboard headsets - of the cardboard ones, in particular - means that marketers can give away branded versions of these headsets by the hundreds or thousands. Custom-branded Google Cardboard headsets, from Netherlands-based. There are apps to promote movies and television shows, for documentaries and concerts and fashion shows, for automobile test drives, for virtual tours of college campuses and tourism destinations, for product releases, for real estate listings - new marketing uses are appearing weekly. Since these are the only virtual reality headsets currently on the market in any significant numbers, marketers have been joining the Google Cardboard ecosystem in droves. Over 16 million of these headsets are estimated to be in use already, even before the holiday sales numbers are in. The headsets are typically dumb cellphone holders — boxes with a couple of lenses and a button controller — making them extremely inexpensive, but requiring users to have a late-model smartphone. Google jump-started this sector with an open source set of plans for the hardware, and software development kits for Android devices and for Unity, to run on both Android and iOS devices. In addition, there are thousands of 360-degree and virtual reality videos on YouTube, as well as all the traditional videos that can be watched on virtual movie screens. Just some of the Google Cardboard-compatible headsets on the market today. Yes, it has a goofy name and its flagship product is made of cardboard.īut the Google Cardboard ecosystem is supported by over a hundred headset manufacturers and has hundreds of apps for both Android and iOS smartphones. Here are the five virtual reality ecosystems currently vying for the lead. In the virtual reality space, for example, this means looking at core headset hardware, at accessories, at distribution channels, at available content, and at the existing user base. Instead, the best current indicator of potential success is the ecosystem in place to support the new technology. Having a big budget and a big brand name standing behind it helps, but, again, is no guarantee of success. They’re also losing market opportunities to other companies which guessed right.Įvaluating technology based on features and performance isn’t enough, since the best technology doesn’t always win. When investing in a new technology platform, whether that investment is in time or money, nobody wants to invest in a dead-end system.īusinesses in particular that put all the eggs in the wrong basket aren’t just wasting their money. How to set up your new mobile VR viewer.
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